Immersive Technologies in Digital Marketing!

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Immersive Technologies in Digital Marketing!

Our first speaker is Professor Philipp Rauschnabel, Chair of Digital Marketing and Media Innovation at UniBW in Munich.

Philipp has published in journals such as Journal of Business Research, Computers in Human Behaviour and Psychology & Marketing.

He will share insights into his current projects in digital marketing and media innovation, specifically the use, integration and advantages of immersive technologies (virtual, augmented, and extended reality) in marketing, training and production. In addition, Philipp will share lessons learnt from Structural Equation Modelling, and observations on surviving the review process!

November 18 2020


Date: November 18, 2020
Time: 3:00 pm - 4:30 pm
Cost: Free
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Manchester Metropolitan University Business School

North Atrium, Oxford Rd
Manchester, M15 6BH United Kingdom

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(0)161 247 2000

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Business Transformations Research Centre