Our first speaker is Professor Philipp Rauschnabel, Chair of Digital Marketing and Media Innovation at UniBW in Munich.
Philipp has published in journals such as Journal of Business Research, Computers in Human Behaviour and Psychology & Marketing.
He will share insights into his current projects in digital marketing and media innovation, specifically the use, integration and advantages of immersive technologies (virtual, augmented, and extended reality) in marketing, training and production. In addition, Philipp will share lessons learnt from Structural Equation Modelling, and observations on surviving the review process!